Made by SimpleKPI. A UK software company, founded in 2007.
We've spent almost 20 years building simple software for small to medium and enterprise customers. hailo is for the people who keep community venues running, most of them volunteers.
Where it started
A law for venues run by volunteers
Part of our commitment to SimpleKPI's customers is looking beyond KPI tracking, at the other problems they're facing, and building something that helps.
When Martyn's Law became law in April 2025, it was clear who it asks the most of: the village halls, places of worship, pubs, clubs and scout huts where 200 or more people gather on a busy night.
The law itself is sensible. It asks for a few simple plans and for the people with a part to play to know them. What's hard is finding the time, cutting through the jargon, and keeping it up to date when the people change.
So we built hailo to do the heavy lifting: plans in plain English, written for your building in about 30 minutes, then kept current all year.
What we kept hearing from venues
The same four things came up, whatever the venue.
Volunteers, not security staff
Most venues in scope are run by committees, trustees and volunteers who give an evening a week. Nobody has a security background, and nobody should need one.
Not much time
The Home Office estimates about 9 hours of managers' time just to plan the procedures. For a hall committee that meets once a month, that's a lot.
Plenty of fear
Search for Martyn's Law and you'll soon be offered courses, kit and consultants. The standard tier doesn't ask for any of them.
Hirers and helpers come and go
On many nights the people in charge are hirers or new volunteers. A plan in a drawer doesn't help them; a plan they've been told about does.
How that shaped hailo in four ways
Each part of hailo answers one of those problems.
Plans written for your building
hailo asks plain questions about your doors, rooms and keys, then drafts each plan for you to read, change and approve. A person always signs it off.
Briefing that reaches people
Every volunteer, member of staff and hirer gets their part by link or QR code, and confirms they've read it. You can see who has.
Private by design
The AI that drafts your plans never sees anyone's name, and details like where keys are kept are only shown to the people you choose.
Ready all year, not once
People change and buildings change. hailo reminds you when someone new needs briefing and when the yearly review is due.
Our standards
How we keep it accurate and simple
hailo is based on the Home Office's published guidance. It isn't endorsed by the Home Office or the Security Industry Authority (SIA).
- Every fact about the law comes from the Act, the Home Office's guidance or the SIA, and each guide and post lists its sources.
- Each guide shows the date its facts were last checked. When the guidance changes, we update the page and the date.
- We say "ready" and "prepared". hailo helps you get ready; only the regulator judges whether a venue meets the law.
- Made-up examples say so. The venues and people in our examples are fictional.
- We write for every kind of venue and every faith: halls, pubs, clubs, huts, and places of worship of all kinds.
- Everything we publish is general information, not legal advice.
The people behind hailo
hailo is built and run by SimpleKPI's two co-founders, who also write our guides and posts.

Stuart Kinsey
Director, SimpleKPI, the team behind hailo
Stuart co-founded SimpleKPI in 2007 and leads hailo. He writes about Martyn's Law in plain English, for the volunteers and managers who run halls, places of worship, pubs and clubs.

Paulo De Sousa
Co-founder of SimpleKPI
Paulo has worked in software development and SaaS for over 20 years and leads the engineering behind SimpleKPI, Saiela and hailo. He writes about what Martyn's Law asks of venues, and how hailo keeps your plans and your people's details safe.
The company behind it
Almost 20 years of building software
SimpleKPI is an independent British software company in London, founded in 2007. More than 1,000 companies use SimpleKPI to keep track of the numbers that matter to them, and hailo is built by the same team.
We've never taken outside investment, so we answer to our customers, not to investors. That's why we build what they need, hailo included.
We're registered with the Information Commission (the ICO), and we only keep what your plans and evidence need. Our privacy notice explains how we look after your data.
- Company
- SimpleKPI Ltd
- Registered in
- England and Wales
- Company number
- 06191007
- Registered office
- 66 Paul Street, London EC2A 4NA
- ICO registration
- ZB902250
- Founded
- 2007
- Funding
- Independent, no outside investment
- Contact
- hello@gethailo.co.uk